Given their rapid rise to glory and already-dominant slice of daily trading volume, it seems odd to consider exchange traded funds, or ETFs, as an underdog industry. But in one particular area, they are. Actively managed ETFs are in a knock down, David & Goliath-like battle against traditional mutual funds, which still have almost 10-times the assets under management.
But according to Jonathan Steinberg, founder & CEO of WisdomTree (WETF), the tide is turning because he says actively managed ETFs are just a better mouse trap.
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