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Simple Core Investment Principles

A human hand holding a cell phone with investment data on the screen

Investing can feel intimidating, but the core principles are surprisingly simple. Here are three keys:  


  1. Markets Work: Over the long term, markets tend to trend upward despite short-term volatility, so staying invested is crucial.

  2. Costs Matter: Fees, commissions, and taxes can significantly eat into returns, so minimizing costs pays off.

  3. Diversification is Your Buddy: Don't put all your eggs in one basket. Spread your money across different asset classes, sectors, and geographies to reduce risk.


Stick to these basics of letting markets work for you, minimizing costs, and diversifying, and you'll be on the right track for long-term investing success.








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