I understand sales and appreciate good marketing. In fact, I just completed the manuscript for my new book, “The Smartest Sales Book You’ll Ever Read”, which explores these subjects and reaches some groundbreaking conclusions about them.Jon Stein is the CEO of Betterment, an online investing site.
I am a fan of this site. It follows sound investing principles, charges low fees and uses low management fee exchange-traded funds in the stock and bond portions of the portfolios of its clients. A competing site, Wealthfront, follows the same basic philosophy. Investors who are using retail brokers would be well advised to consider Betterment and Wealthfront. They are far more appealing options.