top of page

Start Your Financial Planning With “WHY?”


The best financial plans have one thing in common. And that is that they “Start with WHY".

In his best-selling book, Start with WHY, and his popular Ted Talk of the same name, Simon Sinek talks about how to be a leader in the business world.

He talks about the fact that all successful businesses begin with an understanding of their “WHY” before they make decisions on the “how” or the “what” of their business.

His premise is that before you can build a successful business plan, it's imperative that you figure out WHY you are in business in the first place. All actions taken in this business need to be built on that “WHY”.

Good financial plans are built on the same principle.

You cannot build a good financial plan and a good set of financial actions without fully understanding WHY you are developing this plan – the “WHY” for your life.

This kind of thinking creates a Financial Life Plan rather than just a Financial Plan.

A good financial planner can't even begin to define how to get something done without first fully understanding the WHY behind it.


What is your WHY?

Figuring that out will help you build a stronger and more meaningful financial plan – and life.


A good financial planner will “Start with WHY” before developing your financial plan.

I suggest that you read Simon Sinek’s book or watch his TED Talk.

9 views0 comments

Purposeful Financial and Legacy Planning

Fee-Only Financial Planning

(970) 443-1873

3400 Rosestone Ct, Fort Collins, CO 80525

  • Facebook
  • Twitter
  • LinkedIn

©2020 by Purposeful Financial and Legacy Planning

DISCLAIMER: This website is for informational purposes only and does not constitute a complete description of our investment services or performance. This website is in no way a solicitation or offer to sell securities or investment advisory services except, where applicable, in states where we are registered or where an exemption or exclusion from such registration exists. Information throughout this site, whether stock quotes, charts, articles, or any other statement or statements regarding market or other financial information, is obtained from sources which we, and our suppliers believe reliable, but we do not warrant or guarantee the timeliness or accuracy of this information. Nothing on this website should be interpreted to state or imply that past results are an indication of future performance. THERE ARE NO WARRANTIES, EXPRESSED OR IMPLIED, AS TO ACCURACY, COMPLETENESS, OR RESULTS OBTAINED FROM ANY INFORMATION POSTED ON THIS OR ANY 'LINKED' WEBSITE.

All domestic and international rights reserved. No part of this website, including text, graphics, et al., may be reproduced or copied in any format, electronic, print, et al., without written consent.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CERTIFIED FINANCIAL PLANNER in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

bottom of page