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What Aging Means Today | Next Avenue

Few people have spent as much time and energy studying baby boomers and America’s aging population as Dr. Ken Dychtwald, who runs the marketing consultancy AgeWave. Dychtwald recently spoke with Will Palley, a Trends Strategist for JWT, about the new life stage of “middlescence,” how boomers are reinventing themselves, and the ways men and women approach aging today. Here are the highlights:What does it mean to be “old” today, and how is this changing?There are changes on five fronts. First of all, old age is being relocated.

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